If you are planning to reach an international audience, website localization can do wonders. It’s all about modification of the website for connecting with a better audience. In short, it is the process of adaptation of websites for users in specific regions. By considering cultural factors, translation can be used for converting text from one language to another. Updation of websites can be done by imagery, language variations, layout and designs, features, content and more.
Just like how people like to watch, their favourite shows in their own language they prefer websites too. Research shows that this also impacts the readers and their purchasing decisions to a greater extent. A multilingual website needs a tendency to cater wide audience needs and requirements. Customers who might have issues in navigating through websites may find this process easier. Hence, we are making a listicle for advantages of localization in our series of Web Development Articles.
Why is localization important?
For introducing new products to a global marketplace, it requires attention and localization. It moves without changing existing content or marketing collateral to another language. Connection with customers on a personal level is what vocalisation is vital in. You must understand how culture and market conditions affect conditions for efficient functioning. Website development is just one part then comes the marketing or you can say how easily we can reach audience. So, for that we need to reach to audience minds. That can be only possible through Website localization process.
Increase the Global Appetite
Localizing the content of a website can expand your global reach greatly. You can also consider the most used languages on the internet for multilingual web pages. Chinese speakers in 2015 gained millions of internet users yet only 2.8% of the content is in Chinese. This can be tackled and used as a great opportunity for businesses by using localisation.
Contributes to Personalisation Effect
Business can go a long way by personalising customer’s journeys by not only the language but also the content. The user experience according to their location and language preferences can be created. You can add features that speak specifically to customers by new payment options, catchy slogans, or login ways. It has the tendency to make customers feel like the website is specifically made for them.
Building Brand’s Credibility
Make business credible in the customer’s eyes and the best way is by giving them the best credibility possible. Word-of-mouth is the best form of advertising, which can be taken advantage of. Customers might feel overwhelmed after you put in the effort to improve their online presence. You can consider edgy brand names that resonate well with some conservative cultures.
Crossing International Borders
We live in a diverse world where there are approx. 7,000 languages used. Chinese is the language that is mostly used worldwide with nearly 1.3 billion speakers. Although, since the internet has launched, English has dominated it making Chinese language secondary. But the dynamics are changing and nations gain prominence in the economy. A local site can highlight market-specific services and products that comply with local rules and regulations.
Establishing Strong Speech in New Markets
Language is of a good advantage by presenting companies offerings in target customers’ preferred language. Web page localization increases the ability to establish genuine connections and present compelling reasons. This strategy will help you build a stronger and memorable brand with the most effective methods. When targeting different languages and cultures try to avoid one-size-fits all branding strategy.
A website that reflects linguistic and cultural distinctions shows that you understand and reflect their cultures. This builds a customer’s trust and value than specifically localized content than English-only websites. When trust is gained, a key performance indicator has a sizable lift because it measures performance, activities, processes, and progress. For being more significant, KPI’s must correlate to quantifiable business goals for a smooth process.
So, these were some of the benefits of website localization. Even if you travel to another country, you get the need of knowing the new language. The company must also speak the languages of global customers for better reach. By this, you are strengthening your company’s marketing practises by offering localized content. For this, you can partner with a digital-first translation agency because they have expert human translators. They use advanced technology solutions like translation memory for conveying your message in their convenient language.