A website’s design, layout, appearance, and colors attract almost 90-95% of the people who visit it. The more appealing design, the more engagement and usability ratio increases for the brand’s website.
Several web development articles talk about the usability and enhancement of a website’s appearance with the help of choosing the perfect color palette for enhancement.
Why is There a Requirement for a Color Palette for Website Design?
Poorly chosen color palettes can adversely affect user experience. Web design color palettes have other problems as well. Several opportunity costs are attached to selecting a suitable color scheme per the brand.
Research and studies say that usage of a signature color for web design color schemes can cause a tremendous increase. Consumers recognize your brand about 80% more often compared to many similar brands.
Types of Web Design Color Palette and How to Create Them
There are all major 6 kinds of color schemes that can be leveraged by brands and web developers to create a stunning and attractive color palette for the website.
Monochromatic color schemes contain shades, tones, and tints of one color. The color combination for website is created by creating tints, tones, and shades of the selected single color.
The Tints are created by adding white, tone by adding grey, and shades by adding black to a single color. Most of the color palettes created for websites have monochromatic colors in them. Beginners who are planning their website design will find them an excellent option to work with.
The selection of three hues next to one another on the color wheel is considered an analogous color palette. This color scheme is a unique form of a color palette. This is the ideal selection, but there is the freedom to select more colors as per the brand’s requirement.
Suppose you are comparatively new to creating a color palette for website. In that case, experimenting with Canva’s interactive color wheel is much more helpful. You can select different combinations by selecting Analogous or any other color scheme. The most appealing thing about an analogous color scheme is that it is found vividly in nature, hence gravitating humans more toward it.
A composition of three colors forming an equilateral triangle on the color wheel is termed a triadic color scheme. To design a unique color palette, then triadic is the one.
The secondary colors of purple, green, and orange are triadic, as are the three primary colors yellow, blue, and red. A great combination of triadic and monochromatic color schemes can create a perfect palette of nine, twelve, or more colors, depending on the number of tints, tones, or shades used.
Going by the term itself, complementary colors are well-known to everyone, even from different fields. While studying the theory of hues, it is explicitly explained that the complementary colors are the ones facing each other on the color wheel. For example, electric violet and bright green are complementary colors. They look vibrant and, at the same time, attractive too.
The color scheme made from two sets of complimentary colors forming a rectangle or square on the color wheel is known to be a tetradic color. Similarly, complementary and triadic color schemes can be combined with monochrome colors to achieve a broader range of colors that would attract more website visitors. This will help the website look more aesthetic and well-maintained in terms of color selection.
To create a split-complimentary color scheme, take two complementary colors and substitute one of the analogous colors or even two shades on either side of that color. Here is an example to make it clearer so you can understand it better.
To create a split-complimentary color scheme, choose electric violet and replace the bright green with two analogous colors, keeping the electric violet and bright green from the original complementary scheme. This flexible color palette style has many approaches toward the selection of colors.
Whenever you feel confused or stuck in a situation, simply add a swatch of black, white, or grey to the mix whenever you have difficulty coming up with a color scheme you want to use. All these various color palettes will help and encourage you to create a one-of-a-kind palette for the brand’s website.